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The only specialist training provider in Perth, Western Australia offering exclusively Adobe software training - since 1995

Short Training Course

Graphic Design Fundamentals

(3 Days - Wednesday's)

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Learn the fundamentals of good design – task analysis, rendering, typography, illustration, layout & colour.

This course will introduce you to the creative world of visual communication and aims to broaden your understanding of graphic design, equip you with awareness and skills enabling you to be more creative when designing publications for print.

Class sessions include discussion on the elements of good design, practical design projects on symbols/logos, business cards, letterheads, advertisements, CD covers, posters, labels, packaging and online media. You will receive printed handouts on a wide range of topics. Printed examples will be evaluated in class. Materials for visualising and design layouts will be provided.

Participants will develop skills in design task analysis, rendering, typography, illustration, layout design, the use of colour and lots more.

As this is a very practical course, participants will have the opportunity to add to, or progress toward developing a graphic design portfolio which may be useful for full-time design course entry or when seeking employment.

NOTE: This is not a computer applications training course and participants will not be using/learning Adobe computer applications during this training course.

Course Timetable

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GD 236 - Nov 26th to Dec 10th (3 Wednesdays), 9.00am to 3.30pm - $525.00 + GST (includes handouts and resources)

GD 237 - Jan 14th to Jan 28th (3 Wednesdays), 9.00am to 3.30pm - $545.00 + GST (includes lunch, handouts and resources)

GD 238 - Feb 11th to Feb 25th (3 Wednesdays), 9.00am to 3.30pm - $545.00 + GST (includes lunch, handouts and resources)

Client Testimonials

Delivery was excellent, the instructor has excellent knowledge of the subject and knows how to deliver the course with interest and examples.

David Taylor

Course material was presented in a clear concise manner. Extremely useful course covering a wide range of material in a short period of time.

Sean Jenkinson

Course Outline

NOTE: This is not a computer applications training course and participants will not be using/learning Adobe computer applications during this training course.

Introduction

  • Overview of the course and its aims
  • The applications of design (ads, logos, web, packaging, etc)
  • The aims of design — communication, of a message or a feeling; how that communication can be confused
  • Design language; colour, shape, texture, balance, etc. Learning to 'see'
  • Cropping Ls
  • Sketching; positive and negative space; drawing in continous line; drawing from a photo in shapes; Thumbnails; logo design

Design Briefs

  • Dealing with clients; client-supplied material
  • Printing processes; the brief's requirements and limitations;
  • Printing terms and standards; Liaising with printer
  • Breaking down design project into stages; Identifying goals relevant to deadlines.
  • Appropriate materials, equipment
  • Evaluating target market; what do you need to communicate and to whom; researching design subject; gathering ideas; making connections

Design Process

  • Looking now at elimination of ideas that don't work, developing best design
  • Developing design to presentation-ready visual

Illustration and Photographs

  • Copyrights; resource libraries; supplied material
  • Lineart; vector; bitmap; quality issues
  • Information graphics
  • Images as design — communication and creating moods

Typography

  • Text as information (copyfitting) versus type as design (using shape, angles, colour, tone of type to complement subject)
  • Matching font(s) to design subject
  • Emphasising each part of the copy with the right weight; differentiating between lines of text (headings, subheadings and lines of copy; When to bold, italicise, etc)

Colour

  • The colour wheel; primary, secondary and tertiary colours
  • The emotional effects of colour; warm versus cool, hard versus soft; the suitability of certain colours to certain subjects
  • Complementary colours
  • Printing in colour — the options & limitations
  • Create a colour wheel and discuss colour schemes Illustration and Photography
  • Copyrights; resource libraries; supplied material
  • Lineart; vector; bitmap; quality issues
  • Information graphics
  • Images as design — communication and creating moods

Layout

  • Establish design space: grid with margins - Assessment B is DL brochure
  • Computer versus artwork
  • Design issues — balance, flow, clean design, not confusing the message
  • Correcting work

Website Design

  • Designing for the user
  • Elements of a website
  • Information architecture
  • Page layouts and wireframes

Finished Artwork

  • Liaising with printer
  • Presenting finished artwork for print; computer v artwork

Learning Outcomes

On successful completion of this course you will be able to:-

Recognise elements of good and bad design.

Develop/interpret a design brief

Produce a rendered design/artwork to meet the requirements of the brief.

Find and use information relevant to the design task.

Design a Logo and Business Card

Demonstrate skills in Layout and Typography.

Choose Colours, Fonts and Graphics to suit target market

Design a 4 colour brochure

Prepare artwork for print

Demonstrate design requirements for online delivery.

Meet the Trainers

Rachel Pepper is a freelance graphic designer and illustrator, having previously worked in advertising and most recently for The West Australian Newspaper as Art Director for the West Weekend magazine.

Clare Rowlands is a graphic designer who now runs her own design business. Clare has previously worked for 10 years as a graphic designer in small and large agencies in Perth and London.

Feel free to email Rachel or Clare with any enquires you may have to training@psc.wa.edu.au

Training Method

Prepress NetMedia Training Centre is a specialist training centre (since 1995) with many years experience in providing specialist training to both the print and web publishing industries.

During the course participants will develop the skills required to complete structured exercises and workplace related projects. All techniques and skills will be demonstrated and each participant will be provided with feedback on their progress and personal attention when required.

Prerequisites

Prior Graphic Design knowledge is not a prerequisite.

NOTE: This is not a computer applications training course and participants will not be using/learning Adobe computer applications during this training course.

Cost

The total cost of the ‘Graphic Design Fundamentals’ training course is $525.00 + GST. Payment is accepted by cash, money order, cheque or credit card (VISA or Mastercard only) and you can register now online!! Register Now »